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Łukasz Grajewski

Belarus: 17.08.2011 Advertising Belarusian Style

Although the verdict was already announced some time ago, not at all it is too late to present the results.

The AD.NAK! festival, promoting Belarusian language in the world of advertising and public relations, was ran by Budzma organization. It is already the second edition of an event which aim is to break stereotypes and reward good quality. On the Belarusian market dominated by Russian language, the festival’s jury found and awarded adverts in a language of Yanka Kupala and Yakub Kolas. Nominations were in as many as 10 categories, including TV and web commercials, public awareness and cultural campaigns, promotions, but also the best creations of Belarusian designers. Below we present the most intriguing nominated works:

2. place in the category TV Commercial: Kvas ‘Ancient’

1. place in the category Public Service Ad: Campaign ‘Constitution of the Republic of Belarus’

3. place in the category Campaign Promoting Belarusian Character: New Belarusian Money


Grand prix in the category Design & Art : Ceresit Calendar


We recommend checking all nominees and winners on the website of the festival

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Łukasz Grajewski

Socjolog, absolwent Studium Europy Wschodniej UW. Pracował w administracji publicznej, aktywny w trzecim sektorze (Fundacja Wspólna Europa, Polska Fundacja im. Roberta Schumana, Inicjatywa Wolna Białoruś). Autor licznych publikacji o Europie Wschodniej w polskich mediach.

Contact: [email protected]

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